I'm Alex — a UX Research Lead. Let's enhance products & services together

I lead Google's SMB Customer Insights team, a group of 15 researchers. Over the last 5 years, my career has been focused on improving advertiser user experiences, shaping product development, and refining Go-to-Market strategies through research design, qualitative analysis, and actionable insights.

The best results come from understanding the end-user and uncovering hidden patterns to bridge the gap between needs and solutions. Impactful projects require close collaboration founded in clear communication and keeping an open mind to better help teams create meaningful user-centered products.