UX research · product clarity

UX Research Lead helping complex product teams turn messy customer signals into confident product, launch, and go‑to‑market decisions.

I'm Alex — a UX Research Lead. Let’s enhance products & services together

Most recent case study

Flagship proof of research changing product direction.

A focused Google Ads case study gives recruiters a fast read on Alex’s research judgment, product influence, and measurable impact.

Google Ads — PMax for Store Goals
UX Research — 2024–2025

Google Ads — PMax for Store Goals

Usability testing and beta research that drove a 28% adoption increase for Google’s Performance Max Store Goals product.

28% adoption increase seven weeks after phase-one recommendations

Explore all work →

Experience

Google

Global UX Research Lead

Jul 2023–Present

Leads research strategy for Google’s SMB Customer Insights team, connecting product, marketing, and go-to-market partners around evidence-based decisions.

Google

Senior UX Researcher

Jun 2021–Jul 2023

Led mixed-method research across advertiser experiences, from early concept validation through usability, beta learning, and launch readiness.

Google

Research Strategist

Sep 2020–May 2021

Built research plans that helped teams understand customer needs, evaluate concepts, and connect insights to business decisions.

Education San José State University

Bachelor of Arts (BA), Economics

Credential Foundations of User Experience (UX) Design

Google / Coursera · Issued Dec 2024

Google Products

Google Search Search behavior, intent, and advertiser discovery journeys Google Maps Local discovery and place-based customer experiences Performance Max AI-powered campaign workflows and advertiser adoption YouTube / Video Ads Video campaign setup, creative needs, and performance confidence Local Services Ads Lead generation and local business trust signals Google Shopping Retail discovery and shopping intent

Skills

Research strategy

Framing ambiguous questions into focused research plans that teams can use.

Evaluative research

Testing concepts, prototypes, and live experiences to reduce product risk.

Qualitative synthesis

Turning messy customer feedback into patterns, priorities, and clear decisions.

Insight storytelling

Communicating what matters so product and GTM partners know what to do next.

AI-enabled research workflows

Using enterprise AI tools to accelerate synthesis, pattern-finding, and research storytelling while keeping human judgment central.

popovalexandria@gmail.com linkedin.com/in/alexandriaallarde